Content Strategy

You’ve probably heard people talking about how awesome social media marketing is, and how they’ve used it to do everything from grow their brand, to spike their traffic and bring in the conversions. All of that sounds nice, but what happens when you’re trying to find success in this field, and you’re coming up short?

If that scenario sounds like your experience thus far with social media, then it’s time for an extreme makeover. Clearly something isn’t working, but that doesn’t mean it can’t be fixed. Today I’ll show you three surefire methods to revamp your social media marketing strategy and start off on the right foot.

Magnolia Conference Basel attracting speakers from around the world to share success stories and learn about new product direction

Generali, Migros, MOO and Coop Alleanza to headline the event

You probably haven’t thought about your About Me page in years. At least, if you’re anything like me.

But you’re doing this at your own peril. Statistically speaking, your About Me page is one of the top 10 most visited pages on your site.

That’s why I want to share with you the tips to make yours become a productive power page.

Berlin, February 09, 2016 - Contentful, the API-driven Content-as-a-service (CaaS) platform appoints Anton Marinovich as its Head of Sales. Marinovich joins Contentful with more than 10 years of experience in sales and client services. He was most recently a Director at Aon in London, but has had sales leadership roles in Silicon Valley with companies like Meltwater and Equilar.

The ubiquitous spread of mobile devices has reached a fever pitch, and, yet, it still shows no signs of slowing down. Over 6 billion smartphones are projected to be in use by 2020, which means your website — and anything related to your online presence — better perform amazingly on a mobile device. Text, graphics, calls to action, video — it all needs to make sense and load quickly across a variety of smaller screens and operating systems, or you stand to lose out on traffic and dollars. Especially since video content continues its meteoric rise in popularity over other types, the need for optimized video is especially crucial.

Content marketing remains essential to a business’s success. Nearly every Internet-savvy business owner is well-aware of the necessity of producing content to gain visibility and grow brand awareness. However, as content floods all corners of the Web, businesses are beginning to see that not just any content will satisfy their hungry audiences ― only fresh, exciting, high-quality content will do. Unfortunately, high-quality content comes at a cost.

When people reuse and recycle things, they are seen as environmental warriors. But when content marketers repurpose content, are they just being lazy? A big NO.

When it comes to content management systems, these two questions are the ones that I get asked the most:

• What is the best CMS out there?
• What features do I need to have in my CMS?

Here on the website, we've tried answering that question through a number of articles we have published over the years. But in reality my initial answers to the first question are almost always:

After considerable thought, I've decided to deconstruct the website by tearing it apart, remove what doesn't work, and see if we have enough valued pieces left to continue our presence on the Web. I need to get to a point that I understand what new pieces need to be added in our content strategy and business model to make the website as successful in 2019 as it once was in 2009.

The Deconstruction of CMS Report Begins, Bryan Ruby, December 3, 2015

To take apart or examine in order to reveal the basis or composition of often with the intention of exposing biases, flaws, or inconsistencies.

Definition of deconstruct as defined by Merriam-Webster