• Over half of marketers say measuring customer engagement metrics are important, but marketers lack resources to measure them regularly
• SALESmanago CMO calls for marketers to show customers some love this Valentine’s Day

Kraków, Poland; 13th February 2023: 64% of eCommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one fifth (17%) have never measured them at all.

MINNEAPOLIS, January 25, 2023 – Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle; and the Open Source Initiative (OSI), a non-profit that raises awareness and adoption of open source software (OSS), today unveiled the results of their annual open source survey — the 2023 State of Open Source Report. The report is based on data from a global survey of open source users created through a collaboration between OSI and OpenLogic by Perforce, a provider of technical support and services for community open source software.

New York, December 1, 2022 - Nosto, the leading Commerce Experience Platform (CXP), has released its annual Black Friday Cyber Monday (BFCM) 2022 data.

Analyzing more than 107 million website visits to 1,269 online stores during the BFCM weekend that use Nosto’s CXP (which includes merchants in North America, United Kingdom, Europe, Latin America, and Asia Pacific), they found that, while the BFCM weekend saw encouraging year-over-year growth in overall traffic (global +5.4%, NA +12.5%), sales (global +8.9%, NA +14.7%), and average order value (global +6.2%, NA +10.6%), inflationary pressures pushed the average selling price up (NA +8.5%), dragging down unit sales year-on-year (global -4.8%, NA -9.3%)[1].

Minneapolis, MN., November 10, 2022 - Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development cycle, released its Black Friday Consumer Report, revealing that 85% of consumers shop online or via a mobile app, with 59% using these digital channels as their primary holiday shopping channel. The study targeted U.S. consumers to better understand their holiday shopping habits and expectations of services and experiences of brands.

London, UK, October 12th, 2022: The Wireless Broadband Alliance (WBA) today announced publication of “In-Flight Wi-Fi Connectivity: Improving Passenger Experience, Engagement and Uptake,” a report that explores how airlines, service providers and other stakeholders can make it faster and easier for travellers to get and stay connected onboard aircraft. The report is available as a free public download at https://wballiance.com/in-flight-wi-fi-connectivity/.

London, October 4th, 2022 – MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology, part of the company’s mobile marketing automation platform, Grow, comes in time to address the digital advertising industry’s search for new identification methods, necessary due to the upcoming demise of third-party cookies.