SAN MATEO, Calif. (November 15, 2017) - Health-related websites must create highly relevant, long-form content tailored to answer searchers’ questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.
Acquia announced the selection of Michael Sullivan as Chief Executive Officer, effective in December 2017. Sullivan, 52, has extensive experience in building market-leading, high-growth SaaS organizations and has led the acquisition and integration of numerous companies over the course of his career. He brings to Acquia 25 years of focused experience in content management, archival solutions, electronic discovery and enterprise content governance solutions, and joins Acquia as the company marks its 10th anniversary as a pioneer in cloud-based, open source web content management.
Few forms of advertising are as powerful as online ads. With more people shopping online than ever, you want to allocate a good portion of your marketing and advertising budget to this endeavor. The key is to work smart and make the most of the effort. Here are four strategies that will help you get the most from your campaigns.
Recognize That Ad Buying Has Changed
Online marketing is not a static process. Over the years, approaches that once worked fine are no longer effective. That means the strategy and even the resources you were using five or ten years ago may no longer be the best way to proceed.
Cambridge UK, Thursday, 9 November - The SQL Toolbelt, the portfolio of SQL Server development tools from Redgate Software that won a Visual Studio Magazine 2016 Reader’s Choice Gold Award, has been upgraded to include SQL Server 2017 support. The toolbelt, which is regarded as the leading software suite for database and data development, now enables users to make the most of the latest features in SQL Server.
Minneapolis, Minn., Nov. 2, 2017 - Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle, today announced that it has released the latest version of its Helix Plugin for Microsoft Visual Studio (P4VS). This version includes major usability enhancements that take advantage of Microsoft’s new extensibility hooks for source control providers to offer users tighter integration in their IDE. P4VS 2017.2, the second Perforce release for Visual Studio 2017 this year, makes it even easier for developers on Helix Core to connect their repositories in Visual Studio.
AUSTIN, TX – October 30, 2017 – AllClear ID, the industry leader in customer data breach notification and response, today announced it was recognized as a “Leader” in The Forrester Wave™: Customer Data Breach Notification And Response Services, Q4 2017 report by Forrester Research, Inc. AllClear ID is one of two Leaders recognized in the report.
Forrester Research, Inc. determines the ranking based on 18 criteria evaluating each provider’s current offering, strategy, and market presence. The report states that AllClear ID’s “core business is customer breach notification and response services…[and] puts a heavy emphasis on prevention and planning.”
Today Cloud IQ, the effortless commerce platform, unveils its latest research report, Me, Myself & I: The Individualization Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalization is not cutting it with consumers and as such how individualization is emerging to benefit both consumers and brands. Consumers are sending a strong message to brands with 69% of consumers wanting an individualized experience, and two-thirds expecting it, and yet only 40% of brands actually offer one today.
TERMINALFOUR, a leading provider of Digital Marketing and Web Content Management Solutions to higher education, today announced the latest release of its platform – TERMINALFOUR 8.2. This release benefits from almost 500 feature enhancements and new functionality particularly focusing on the key areas of accessibility, migrations and integrations, performance and form submissions.
