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10 Questions to Ask an Internet Marketing Agency Before Engaging

8 years ago By Dawn Mentzer

Strategizing and executing Internet marketing campaigns require specialized expertise and hours of effort. Unless your company has the knowledge, skills, tools and time to handle all of your digital marketing efforts, you’ll need the assistance of a digital marketing firm.

But how can you know whether you’re entering into a relationship with a partner who is not only capable of helping you reach your goals, but also a good fit with your company culture?

Both components are essential because:

You want to work with a firm that's adept at increasing traffic to your website and converting that traffic into leads and sales.

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WP Engine Study Reveals Generation Z Lives Through Digital Experiences

8 years ago By Real Wire

LONDON - Dec. 5, 2017 - A new, national study commissioned by WP Engine and conducted by the Center for Generational Kinetics explores the mindset, preferences, and expectations of Generation Z, Millennials, Generation X and Baby Boomers for their current and future digital experiences. “The Future of Digital Experiences” study, which surveyed 1,005 people in the EU ages 14 - 59, found that for Generation Z - those born from 1996 to the present - the digital experience is their human experience. These digital natives expect to have constant access to the online world and want their digital experiences to be free, secure, authentic, transparent and personalized.

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Invenias Continues to Pioneer Innovation with New GDPR Module

8 years ago By Real Wire

29 November 2017, London - Invenias, the leading cloud-based platform for executive and strategic hiring, has today announced the Invenias GDPR Module, which is the latest update to its flagship product Invenias 9. The introduction of the General Data Protection Regulation (GDPR) in May 2018 will materially impact the way in which data is captured, stored, shared and moved. As a result, the working practices of the executive search profession will be required to be fully aligned with the requirements of the new legislation.

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Poll reveals Execs believe Cloud IT asset visibility critical to cut infrastructure costs and risks

8 years ago By Real Wire

Flexera + BDNA Cloud Asset Insights addresses this need - delivering visibility, discovery and normalization for IT assets deployed on Amazon EC2

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CMS Report Experiment Terminated

8 years ago By Bryan Ruby

Two months ago, I introduced CMS Report "Lite" as a slimmed-down version of the original website. Since our rebranding from CMS Report to socPub earlier this year, a number of content management professionals expressed the need to cite reputable CMSReport.com for their information and were uncomfortable with referencing an "unknown" website like socPub.

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Major new study reveals the true ROI of database DevOps

8 years ago By Real Wire

DevOps is moving into the mainstream, and the database is now being included, but what holds many C-level executives back is the thorny issue of calculating the Return on Investment. They need to know that a change to the software development process as well as the tooling used will deliver tangible results.

To directly address this concern, Redgate Software today launched a new research study that reveals the benefits different stakeholders can expect from DevOps, and provides a powerful methodology for calculating the ROI of introducing DevOps for the database.

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HD Streaming Surges to 38% of Mobile Video Traffic

8 years ago By Real Wire

REDWOOD CITY, Calif - November 21 2017 - Analysis of live operator data conducted by Openwave Mobility, the market leader in mobile data traffic management solutions, has found that 38 percent of all mobile video traffic globally is now High Definition (HD) - far beyond what mobile operators had predicted. While HD video was only 5.7 percent four years ago, it is now expected to reach at least 50 percent of video traffic by the end of 2018, reflecting the popularity of Over The Top (OTT) streaming video services such as YouTube and Netflix on mobile devices. Today over 820 million people across the world watch YouTube and Netflix on mobile devices.

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Handling Big Data with Salesforce Einstein - All that you wanted to know about it

8 years ago By Eric Dalius

Today’s digital world is all about Big Data. The cumulative figure of data is so large that trying to prove its enormity numerically would perhaps turn futile because people would find it difficult to comprehend the numbers. Instead, naming it, Big Data could make it easier to get some idea about its size. However, for those who would still be interested in numbers, it is worthwhile mentioning that according to IBM estimates every day we generate data amounting to 2.5 quintillion bytes, which is equivalent to 1018 bytes. The most exciting aspect of the enormous data is that 90% of what is on the internet today belongs to the last two years. This gives enough hints about the stupendous rate of data growth and its future.