Software

Top 4 Strategies That Will Improve Your Online Ad Buying Program

7 years ago By Walter Moore

Few forms of advertising are as powerful as online ads. With more people shopping online than ever, you want to allocate a good portion of your marketing and advertising budget to this endeavor. The key is to work smart and make the most of the effort. Here are four strategies that will help you get the most from your campaigns.

Recognize That Ad Buying Has Changed

Online marketing is not a static process. Over the years, approaches that once worked fine are no longer effective. That means the strategy and even the resources you were using five or ten years ago may no longer be the best way to proceed.

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Inoapps Appointed To New Oracle Cloud Excellence Implementer (CEI) program

8 years ago By Real Wire

Appointment Recognizes and Rewards Inoapps for Consistently Delivering Successful Oracle Cloud Implementations

Oracle OpenWorld, San Francisco, Calif. To accelerate customer transformation in the cloud, Oracle has launched the Oracle Cloud Excellence Implementer (CEI) program. Inoapps is one of the first Oracle Partners to be appointed to the new scheme. The appointment recognizes Inoapps’ expertise, successful track record and superior customer satisfaction when delivering high quality Oracle Software as a Service (SaaS) implementations to customers.

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Introducing CMS Report "Lite"

8 years ago By Bryan Ruby

Earlier this year we rebranded the website CMS Report to this site, socPub. The website's new identity has allowed me, article contributors, and our readers to explore topics well outside the norm of conversations surrounding content management systems. Although we're going through a bit of growing pains with establishing a new identity under socPub, I'm fully committed to this new website. The change has been good for me and I'm once again inspired to write on topics that interest me.

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Redgate: Understanding the true impact of SQL Server deployments

8 years ago By Real Wire

Cambridge UK, Monday 11 September – Redgate Software has released a new version of SQL Toolbelt, its portfolio of database development software, that lets developers and administrators see immediately if database deployments have caused any adverse effects.

It addresses a long standing issue that, when database deployments are made, it is vital to monitor their impact in case they lead to SQL Server problems. In many busy organizations, however, it may not be immediately obvious that a deployment has been made, or that the deployment is the cause of resultant issues that arise.

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96% of Public Sector Office 365 Deployments have no backup solution in place

8 years ago By Real Wire

While most Councils and Government Departments have stringent backup procedures in place, the majority (96%) have no method or procedure to backup their Microsoft Office 365 Deployment, according to a recent FOI request from Cloud to Cloud Backup specialists UK Backup.

Freedom of Information Requests were sent to all of the listed Public Sector users of Microsoft Office 365; with a high proportion of responses. Managing Director of UK Backup, James Chillman, says that a frightening 96% have no procedure in place for protecting their email environment.

5 Top Mobile Marketing Trends for 2017

8 years ago By Andrew Gazdecki

We’re only a few weeks into 2017, so it is natural to ponder what the new year will bring. For many industries, it’s uncertain what the future holds. For marketing, however, it is clear cut. Based on the last half of 2016, companies have shifted their focus and begun taking advantage of powerful technologies that had largely been ignored (even though customers use them every day). In 2017, mobile marketing will rise to the top.

Small Business App Ideas That Can Make Your Business More Profitable

8 years ago By Sahil Patel

Small businesses need to leverage every possible opportunity to drive revenue and minimize costs. Therefore, it makes sense to utilize apps that enhance the profitability for your company.

Here are several cloud and mobile small business app ideas that might help you drive more profit!

Customer Relationship Management

CRM is a system that you likely use to manage your entire marketing system, from prospecting to communication, and through relationship management. Many companies prefer cloud-based software solutions at this point. Additionally, a lot of the leading CRM providers offer mobile apps.

Openwave Mobility To Share Global Strategies for How Mobile Operators Have Successfully Added Subscribers And Monetized OTT Services

8 years ago By Real Wire

Openwave Mobility CEO John Giere will present at the sixth annual Zain Technology Conference on December 7 at 15.15hrs in the Le Royal Hotel Amman, Jordan. His session is entitled “Driving Subscriber Acquisition and OTT Monetization Using Optimization”

Clouding the Issue – Your Data Security

8 years ago By Jeff Nevil

According to Gartner, SaaS (Software as a Service) solutions are expected to grow a further 20.3% in 2016 to $37.7 billion, which is just a fraction of the 16.5% predicted growth for the whole public cloud service industry, from $175 billion in 2015 to $203.9 billion in 2016.

The ‘cloud’ is a term that’s used pretty freely nowadays, with varying degrees of accuracy. In a nutshell, anything cloud refers to ‘cloud computing’, the process of sharing internet-based data to any other device, from any other location.

Perforce Announces Acquisition of ALM Provider Seapine Software

8 years ago By Real Wire

Acquisition Expands Portfolio of Developer and Designer Productivity and Collaboration Tools

Minneapolis, MN, November 17, 2016—Perforce Software, a leader in version control and source code management, today announced its acquisition of Seapine Software, a leading provider of application lifecycle management (ALM) solutions, based in Mason, Ohio.