Service Provider

In the rapidly growing world of digital marketing, the SEO tool is often painted as an essential investment-one that should be large, bold and expensive. Premium platforms claim a wide dashboard, integration capabilities and rich data sets that promise to change your SEO strategy overnight. Nevertheless, with the tags of these heavy prices, the budget-friendly on-position SEO equipment quietly exists, often dismissed as inferior or "starter kit". But are they really ineffective, or is it just a misconception?

As a small or medium business owner, you are consistently asked to do more with less — less time, less budget and fewer hands on deck. Every decision can impact your bottom line and your bandwidth. One of the biggest choices you will face is building an in-house team or bringing in outside experts.

In-house teams give you closer collaboration and deep brand familiarity. However, outsourcing can offer flexibility, lower costs and quick access to specialized skills without a long-term commitment. Striking the right balance goes beyond cutting costs. It involves making wise decisions that help you grow without burning out.

Gone are the days when businesses relied solely on physical meetings and printed documents. Today, businesses in every sector rely on the internet, and good connectivity starts with the right internet service provider (ISP). 

A stable connection ensures uninterrupted operations, which benefits staff, provides a better experience for customers and clients, enhances overall productivity, and increases business revenue. 

There are many aspects to consider when choosing the right ISP. Businesses can consider the following seven options as they make a decision.  

How to Foster a Winning Relationship with Your Website Redesign Team as a Client

Redesigning your website is an exciting proposal. A positive experience with your website design team happens when communication is clear. You can avoid bottlenecks and endless email loops, hashing out the details by improving processes and communications from the start. Here are some best practices as a client to foster a winning relationship with your website redesign team that results in a stellar site experience.

After years of maintaining and hosting my own WordPress and Drupal sites myself, last year I decided to give WordPress.com a trial run for one of my websites. I opted to subscribe to WP's Premium plan over their Business plan. The initial quantity of content for my website was low and I could not justify the higher cost of the Business plan for this site.

Have a mobile app for your business? How do you handle a major OS update like Android Oreo 8.0 or iOS 11? How do you add a new feature to your app after it has been uploaded on the app stores? How do you push security patches for new vulnerabilities? These questions need to be properly addressed to ensure an app’s success in the long run.

Although all predictions carry a dosage of unreliability in them, it can be said with high certainty that businesses will be increasingly mobile-oriented. It is not difficult to deduce why – by observing people around us as well as our own behavior, we can see that we use smartphones for everything from communication and searching for data to shopping.

These portable items rarely leave our sight so to approach the customers, businesses need to find their way to their many mobile apps. With that in mind, here are a few tips to help you choose the right steps for devising a successful mobile development strategy.