Content Strategy

Top 4 Strategies That Will Improve Your Online Ad Buying Program

8 years ago By Walter Moore

Few forms of advertising are as powerful as online ads. With more people shopping online than ever, you want to allocate a good portion of your marketing and advertising budget to this endeavor. The key is to work smart and make the most of the effort. Here are four strategies that will help you get the most from your campaigns.

Recognize That Ad Buying Has Changed

Online marketing is not a static process. Over the years, approaches that once worked fine are no longer effective. That means the strategy and even the resources you were using five or ten years ago may no longer be the best way to proceed.

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Introducing CMS Report "Lite"

8 years ago By Bryan Ruby

Earlier this year we rebranded the website CMS Report to this site, socPub. The website's new identity has allowed me, article contributors, and our readers to explore topics well outside the norm of conversations surrounding content management systems. Although we're going through a bit of growing pains with establishing a new identity under socPub, I'm fully committed to this new website. The change has been good for me and I'm once again inspired to write on topics that interest me.

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What Impact Do Google Algorithm Updates Have On SEO?

8 years ago By Derek Iwasiuk

Among various online sought after services, SEO or Search Engine Optimization clinches the highest demand these days. Everyone wants to find a professional and reliable SEO service provider so that his or her online business can flourish. Everyone wants to have professionally designed websites so that his or her online business platform looks good. However, at the same time, they know that having a good website is nothing if it has not been promoted in the right manner. For effective business promotion, you need SEO. However, SEO is not a simple thing to be described in a few words.

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What Are The Benefits of Quality Content for Your Marketing Needs Online?

8 years ago By Terry Godier

Have you ever wondered about the methods with which you can get are traffic to your website? There are many different methods of marketing, particularly with the advent of digital marketing techniques, and a number of stores are coming with their own unique ways of marketing their products. A very influential role is played by the content that you have on your website in determining the SEO ranking of the site. The optimization work and the related ranking are important factors that influence traffic and visibility of your site.

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Five Ways to Encourage Intranet Collaboration

8 years ago By Clare Willson

Intranets can be an excellent platform that enable you to build a solid company culture of information exchange and collaboration. With intranet software in the workplace, it's now become easier to share and access information anywhere, anytime, on any device, as well as playing a vital role in helping to improve the communication between the employees within your organization. Collaborating through an intranet platform gives employees from different departments a unique opportunity to come together on a common platform, working and sharing ideas about big projects all within one secure digital workplace.

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A Guide to What Is Really Stopping You From Ranking

9 years ago By Gareth Simpson

It’s the million dollar question all SEOs get asked: “why isn’t my website ranking?”. Sometimes the answer is simply that the site doesn’t offer much value and doesn’t deserve to rank; other times a website is being held back by its own technical environment, or let down by poorly thought-out content. Are you worried about your current website rankings? Don’t get yourself tied up in knots – detangle your site’s content and CMS to give yourself the best possible chances of ranking.

UK Local Authority websites struggle to hit plain English guidelines

9 years ago By Real Wire

In its largest ever Local Government study, VisibleThread identified that 82% of Local Governments websites do not meet target readability standards

Cambridge UK, Monday 5th September 2016. VisibleThread, a global leader in content quality management, has released an updated readability report which covers 191 Local Government websites.

UK Government’s Digital Service published its Writing for GOV.UK guide in 2014. In it, there are comprehensive guidelines to help writers, clearly stating that:

“Plain English is mandatory for all of GOV.UK... Plain English is the whole ethos of GOV.UK: it’s a way of writing.”

Bryan Ruby: Recovering from Blogging Burnout

9 years ago By Bryan Ruby

After three or four decades of being immersed in the digital lifestyle and blogging on a continual basis for 15 years, I found myself puking at the idea of spending more time in front of the computer outside of work. It's not that I don't still like technology and content management, but I didn't recognize until it was too late that the lack of topic diversity would eventually lead me to digital burnout. To fix this, I seriously tried not to throw the baby out with the bathwater. In the end that's exactly what I did.

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3 Ways to Give Your Social Media Marketing an Extreme Makeover

9 years ago By Peter Sampson

You’ve probably heard people talking about how awesome social media marketing is, and how they’ve used it to do everything from grow their brand, to spike their traffic and bring in the conversions. All of that sounds nice, but what happens when you’re trying to find success in this field, and you’re coming up short?

If that scenario sounds like your experience thus far with social media, then it’s time for an extreme makeover. Clearly something isn’t working, but that doesn’t mean it can’t be fixed. Today I’ll show you three surefire methods to revamp your social media marketing strategy and start off on the right foot.