Content Strategy

10 SEO techniques that should never be a part of your website optimization strategy

Unless you have been living under a rock for the last two decades, you have no excuse for not knowing about SEO. In spite of several tries by Google and almost all marketing experts around the globe, SEO is a recurring nightmare for bloggers and e-commerce site owners. Webmasters have been trying to master the art of it ever since targeting keywords became a thing. In the beginning, their tries the efforts of black-hatters thwarted, who would use keyword stuffing and link farming to establish their dominion over the web. Later, it became way too complicated for simple webmasters to make space for their sites among the SEO experts.

Know what Black Hat SEO Services Do - Stay Away from Them

SEO services are essential for any business with an online presence, trying to sell their services and products. As there is an increased demand for SEO, there are plenty of providers offering a wide range of services to clients. However, if you are planning to hire an SEO service, it is important to be very careful and informative about choosing the ideal one for your purpose.

5 Ways to Improve Fan Following on Instagram

Did you know that Instagram has 800 million and more monthly users and skyrocketing engagement levels? Statistics also show that 80 percent of users follow a brand on this photo-sharing site. Therefore, if you have a business and want to gain a massive fan following on Instagram, you will need to start sharing, liking, and commenting on your followers’ posts. It’s easier said than done. To grow your fan following, you need to research online. It calls for your time and effort. Now, you will find many fly-the-by-night agencies that claim to increase your fan following on Instagram overnight. Do not believe in them for a second. Read up online literature to grow a massive following on this photo-sharing site.

Re-Energize Your Intranet News

The modern workplace is undergoing a drastic transformation in terms of technological advancements and changing work culture. This has resulted in companies across the globe discovering new ways to collaborate and communicate with their employees, using Intranet software as a social tool to reengage end-users. One of the best ways to engage, inform and empower your employees in the workplace is by providing content that is genuinely interesting, with topics that truly resonate with your end users -  which is why your Intranet News is the cornerstone of your company intranet.

Optimizing techniques of WordPress websites that gives better SEO results

Visibility matters most to get a toehold in online marketing, but success depends on proper optimization of websites. This is true for WordPress websites too, which are SEO friendly right from birth.  Choosing WordPress for creating websites does not only result in stunning sites but also allow marketers to leverage it for maximum SEO gains. While you could create a site on your own by using WordPress, relying on a trained and experienced web developer gives better results. How much you could leverage WordPress websites for marketing gains depends on the level of optimization.

How To Create Content For SEO Link Building

If you are familiar with SEO practices then you know how important high-quality content is. In that case, you are also aware that it is no small feat. What you come up with has to be something unique, that one has written before, and it needs to have a strong strategy behind it. Building top-notch and diversified backlinks is extremely beneficial, but the majority of SEO practitioners is well-aware of the dark side of the link building game – the black-hat link building practices. This is why a good strategy such as guest blogging often gets a bad rep because people focus more on boosting their rating than actually coming up with great content.

Keyword Research Tools That Entrepreneurs Can Use to Boost Startup Visibility

When startups are established, the pressure is on them from the very beginning to become profitable. While entrepreneurs may have an idea that’s truly brilliant they may not be too savvy about how to ramp up their online visibility to attract more website visitors and ensure the desired sales revenues. A quick look at some of the best keyword research tools that entrepreneurs can use for SEO:

Google Keyword Planner

Kickstarting your SEO content strategy: the secrets of success no one has told you before

There was once a time when everything was simple and certain in the world of content. Then came the death of Black Hat SEO and the dawn of pro content marketers. This marked the rise of White Hat SEO and innumerable algorithm updates. B2B companies started releasing content and blog posts in bulk that targeted trending keywords that sent the new-age content writers and website owners teetering for visibility. The realm of content marketing became grim and full of ups-and-downs.

How Can a Domain Name Affect Your SEO

Online businesses and the entire market have expanded and evolved quite a lot over the years. The power of search engines has grown quite significantly and if you want your website to make a difference and use its maximum potential, you simply have to think about SEO. Naturally, there are loads of tips and tricks for better SEO out there, but we’ve focused on one of the most common questions people ask about SEO and professional web design. That question is – can a domain name affect your website traffic?

Study: How Mobile Marketers Can Win on Google Page One with Universal Search

San Mateo, March 20, 2018 - Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google’s evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics’ study finds.

From relevant videos, images and news results, to flight information, stock updates, and even song lyrics, Google now integrates hundreds of different box-outs on its first page to help direct searchers to the answers they are looking for.