Last October, Facebook announced that 49 percent of advertising revenue comes from its mobile platform. The percentage was up from zero just 18 months before. How did the company manage that? With big data, of course. The social media site used data analysis to determine how many ads should be featured, and how a user would react to a particular ad before placing it in the news feed.
If you're an insider of the content management industry, you're well of aware of the recent claims by some that the content management system is dead. If you're still using CMS as part of your vocabulary, you must not be keeping up with the times because it's all about customer experience management (CEM or CXM). This is what some want you to believe. It's wishful thinking by those that want to be at the cutting edge of something new and believe you do that by diminishing the value of what we know currently works. Every few years we go through this movement and every time history has shown that the demise of the CMS is exaggerated.
Much of the discussion on the economic impact of cloud computing has focused on the cost savings and increased value for businesses, but the cloud is also impacting the IT industry, as new job roles are being created and the demand for other roles is decreasing. Many IT professionals may soon find themselves needing to transfer their skills and acquire new ones in order to be valuable in a cloud environment. Here’s a look at the impact the cloud is having on the job market and the skills IT professionals will need to develop.
World’s most comprehensive heatmaps now available following oversubscribed beta
London, 10th February - Decibel Insight, the visual web analytics company, today released the world’s most comprehensive and innovative set of heatmap tools, designed to help organizations understand and adapt to the behavior of their website visitors.
Decibel Insight’s heatmaps enable companies to optimize their web content on all devices to improve conversion rates. The new, enterprise-level tools, which incorporate nine of the most advanced heatmaps on the market, are now publicly available, following an over-subscribed beta program.
CodeEval recently released their list of Most Popular Programming Languages of 2014. Each year they release this list based on thousands of data points they've collected by processing over 100,000 coding tests and the input of over 2,000 employers. This list confirms what Python and Java developers already know. It is also list to disappoint Tcl developers and those nostalgic of the Visual Basic days.
According to CodeEval, the top five most popular programming languages for 2014 are:
Jimmy Atkinson from The Web Hosting Database recently sent us a note about WHdb.com updating their Top 50 Drupal Reference & Tutorial Sites. Jimmy asked us to help spread the word about the page (see his email attached below).
It’s easy to fall foul of Google’s rules says founder of digital marketing software and service company
New York - January 30, 2014 - With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners – including many top online brands – may not be doing enough to guard against the risk of a Google penalty which could drastically reduce their organic search rankings, traffic and company value.
Bring your own device (BYOD) and big data are pretty big terms in the tech space right now, but so far the conversations about big data and BYOD have been largely separate. Many articles have addressed the problems and headache it is causing IT teams, especially since many companies are not prepared to handle employees bringing their own mobile devices. A survey of small and medium-sized businesses found that 22 percent had a BYOD policy in place.