Retention Science: The Impact of Big Data

The world of e-commerce is tough, and it’s only going to get tougher as more and more companies shift away from traditional brick and mortar stores and go with online enterprises. Because of the increase in competition and products offered, it’s more important than ever that companies get their marketing strategies right. And in a world filled with so much noise from email, social media, apps and the like, that too is getting more and more difficult. Not only is it harder than ever to get a customer's attention, but it’s also harder than ever to keep them coming back to your site/store. With big data technology and programs like Hadoop Hive, however, it’s becoming much easier.

Examining the Two Most Touted Benefits of BYOD

Bring your own device (BYOD) may not exactly be new, but many companies are still trying to figure out if it’s the right move for them. While roughly half of all organizations have instituted some kind of BYOD policy, that still leaves the same number looking at their options and wondering if allowing employees to use their own devices for work is really worth it. There are many reasons BYOD may be adopted, but the two biggest benefits cited by BYOD supporters are the increases in employee productivity and overall job satisfaction. But do employees who use their own devices actually get more work done, and does it also make them happier while on the job?

Acquia's Digital Engagement Services expands with Lift ContextDB

Giving Brands the Power to Realize the Promise of Big Data and Deliver Smarter, More Relevant Customer Experiences through the Acquia Platform

BOSTON – November 4, 2014 – Acquia, the digital experience company, today introduced Acquia Lift ContextDB, the latest addition to its suite of Digital Engagement Services for the optimization of digital experiences. ContextDB is a petabyte-scale data warehouse solution that finally delivers on the long-sought ideal of automating data-driven, context-aware customer experiences.

Kevin Cochrane joins Jahia’s board

Jahia Solutions Group, the vendor behind the leading open source "Digital Industrialization" platform, announced today that Kevin Cochrane has joined Jahia’s Board. Cochrane is a former marketing executive for both Adobe and OpenText. As a board member, Cochrane is expected to provide strategic support to the company he recognizes as a major disruptor in the market.

Drupal Security: Not Shocking but Responsible

Over the years, I've made it an unwritten policy not to sensationalize bug fixes and security vulnerabilities in content management systems. While there may be great interest in such stories, I believe such stories have a tendency to cause more harm than good. When sensationalized, such articles tend to cause customers to address security concerns with emotion instead of logic which is never a good thing. So, when the security vulnerability known as "Drupageddon" broke and Drupal developer Bevan Rudge posted "Your Drupal website has a backdoor", I knew this story was going to eventually reach mainstream media.

Keys to a Great Online Buying Experience for Users and Great Revenue for You

Some businesses must satisfy their customer need to touch and feel or to consult with an expert before buying a product. Other businesses might need to provide catalogues of images, custom orders, a myriad of colors, international shipping options, weekly or monthly discounts or coupons to ensure customer interest - the possibilities are endless. It is therefore critical that the business design and build an eCommerce presence that provides consistent branding and image and satisfies the demands, desires and needs of their particular customer demographics and geographies.

 

BYOD vs. COPE: The Fight Over Freedom and Security

One of the biggest trends from just the past few years can easily be summed up through the letters BYOD. Bring Your Own Device policies have been all the rage among companies looking to increase employee productivity while also saving on costs, and it’s a trend that doesn’t appear to be slowing down. According to Gartner, about half of companies will have some sort of BYOD program in place by the year 2017. But all is not sunshine and rainbows for the relatively popular BYOD movement.