The 5 Mobile Marketing Mistakes Infographic

In Chris Lucas' article, 5 Mobile Marketing Mistakes – and How to Fix Them, he talks about how many marketers approach mobile marketing as an afterthought. Too often marketers make costly mistakes when it comes to mobile that can add up to lost customers. Here is the infographic that accompanies the article showing the top five most egregious mobile marketing mistakes — and how they can be fixed.

This infographic is provided by Formstack. Clicking on the infographic will take you to a fuller size image.

5 Mobile Marketing Mistakes – and How to Fix Them

By Chris Lucas, VP of marketing, Formstack

According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern marketers already know: Mobile marketing is more important today than ever before.

Business Agility and SaaS for Small and Mid-sized Businesses

On-premises software is business management software that is installed on the servers and/or computers within the physical facilities of individual businesses. Until 2005, the deployment and use of business software was almost exclusively done on premises. However, the inception of off-premises software known as “software as a service” created an alternative of running business management software from remote facilities connected to business networks through cloud computing such as those offered by Dell.

Now What? Conference 2015 Announces Speaker Lineup

You've done it. With the help of developers and advisors you brought your website online and proved if you build it, they will come. But it's never that simple. You now face an unforeseen challenge after launching your new website. Once you customers visit your site, how do you keep them coming back for more? The answer to this question is exactly what the Now What? Conference 2015 is all about. The Now What? Conference is two days of smart talks and workshops from smart people, all focused on keeping your website up-to-date post-launch.

Using Big Data to Track Consumer Behavior

It seems like companies have an insatiable desire for information. In the era of big data there’s never enough, and organizations are constantly on the lookout not only for new types of information, but new sources from which to glean it. Of course, big data isn’t a crystal ball (though it’s sometimes hyped up to be), but it’s a great means of learning a number of different things, including personal preferences. The more we interact with different brands, and voice our opinions on social channels, the more we reveal who we are, our habits and overall behavior. That’s why marketers are so keen to adopt big data strategies. The more they know about us, they more they’ll know how to reach us.