Direct marketing has gone through a number of transformations over the years.
And while certain aspects have changed, strategically driven direct marketing is still as viable as ever in helping businesses attract today’s discriminating customers and meet their high demands.
Contrary to popular belief, the big data process isn’t a funnel. For whatever reason, we’ve come to think the more information we dump in from the top, the more actionable, quality insights will come out through the bottom. That just isn’t the case. We’re creating more data every day than any other point in history, but not all of this information is a golden opportunity. Most of it’s just noise. The real key to success is being able to navigate through the clutter and determine what pieces of information are pertinent.
XMT™ reduces the gap between people and machines by introducing artificial intelligence to real-time translation
Wakefield, MA – May 13, 2015 – SDL (LSE: SDL) today introduced the next generation of machine translation technology – XMT, a core component of the Language pillar within SDL’s Customer Experience Cloud. This powerful technology will become an essential tool in bringing down the barriers of multilingual communication by providing a scalable infrastructure for the development and rapid deployment of real-time translation capabilities – a necessity in today’s multilingual world.
Last week, Andrew Embler announced the availability of concrete5 5.7.4. In his announcement, Andrew stated that this is so far concrete5's biggest release in 2015 and also the biggest release since launching 5.7 last year.
Features found in concrete5 5.7.4 include:
Choose The Best Blogging Platform
While actually setting up a blog is easy, the process of starting one requires a few decisions that will impact the success of your online venture. For instance, what will be your niche? If you want to make money blogging, how will you monetize your blog? Should you use a free blogging platform or choose to self-host your site?
The psychological theory of the Paradox of Choice states that the presence of too many options causes cognitive distress and often results in less than optimal decisions being made. Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.
Experience Management
The Google Mobile Friendly Update was launched on April 21st 2015. The update is designed to address the fact that more and more people are browsing and searching on the web from their mobile devices. According to Google:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.