Search

Brands Rank Higher Without Fulfilling Many Criteria Required Of Other Websites According To Searchmetrics US Google Ranking Factors 2014 Study

It’s easy to fall foul of Google’s rules says founder of digital marketing software and service company

New York - January 30, 2014 - With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners – including many top online brands – may not be doing enough to guard against the risk of a Google penalty which could drastically reduce their organic search rankings, traffic and company value.

Early this morning, I was one of two guests on the eZ Publish Show. The purpose of the episode was to discuss the future of content management system. I was joined by host Ivo Lukač of Netgen, and fellow guest Apoorv Durga from Real Story Group.

Search engine optimization (SEO) is defined as the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. A variety of methods can increase the prominence of a webpage within the search results but as search engine providers are constantly tweaking their indexing algorithm website owners should review the SEO techniques they utilize for their own site.

Key Factors that Improve SEO Ranking

Following are some of the key optimization parameters that the author believes will contribute to the improved SEO Ranking:

Alkacon Software GmbH with the support of the OpenCms developer community have recently released OpenCMS 8.5. OpenCms is an enterprise geared WCM solution built in Java and XML from open source components. OpenCms 8.5 introduces a number of  modern CMS features including inline editing, CMIS, and integration with the search platform Solr. Overall, there are some very cool new features and enhancements in OpenCMS 8.5 that makes this CMS worth the effort to knowing more about it.

Some of the most significant new features of OpenCMS 8.5 include:

During the Memorial weekend, I decided to pull the plug on the CMS related news feeds we were streaming into Planet CMS. One of CMS Report's biggest strengths has always been pointing people toward the right direction in their search for content management systems. Knowing that one site couldn't support all the stories that needed to be written about CMSs, we began to rely more heavily on using a news aggregator within our Drupal CMS to provide you the links and excerpts to articles written elsewhere. I did this all with good intentions, but Google apparently disagrees.

The ocPortal development team is pleased to announce that ocPortal 7.1 has now entered beta.

ocPortal 7.1 brings full support for HTML5 and for the schema.org meta-data initiative that Google/Yahoo/Bing jointly announced on Thursday 2nd June. This article explains how we have received schema.org, and how we have implemented it into ocPortal.

We feel that schema.org is a very important project, and is perfectly aligned with the goals and nature of ocPortal, so we have scrambled to release a solid implementation (achieved within 3 days).

Not only should schema.org support enhance the Search Engine Optimization of ocPortal websites, it really opens up new interoperability possibilities. For example, look at how Microsoft have been using 'tiles' in  Windows Phone, and the recent Windows 8 demo. This is a great example of how semantic markup can be used to create rich interfaces from website data. Because ocPortal now provides this data automatically, in the standardized schema.org microdata format, ocPortal webmasters need not do anything to enable these kinds of interoperabilities.

Specifically, we have implemented the following into ocPortal from HTML5:

• Use of the XHTML5 doctype
• Use of HTML5 semantics tags: header, footer, aside, nav, article, time, output
• upgraded/changed HTML4 functionality that is no longer valid HTML5
• workarounds to make Internet Explorer display pages reliably when HTML5 tags are present
• (We already supported, and continue to support, HTML5 video)
• (We already supported, and continue to support, HTML5 drag and drop upload)

And the following from schema.org:

• WebPage (the default, and we properly support marking up elements such as breadcrumbs, and what the prominent navigation links are)
• ProfilePage (authors, member profiles)
• ContactPage (various contact blocks, support tickets)
  

• The Coveo Platform 6.5 was released today and includes real-time, personalized and interactive business analytics and dashboards.
• Coveo’s new, easy to configure dashboard widgets provide users with immediate access to 360-degree views of the information they need, across any number of repositories.

This is a very cool product from salsaDev which takes us one step closer to the Semantic Web. The salsaAPI 2.0 helps turn unstructured text into smart content. The video below explains it much better than I or even the press release I've attached below. My thanks to Stéphane Croisier (Jahia and also a salsaDev Board Member) for recommending that I take a look at this product.

SalsaAPI 2.0: the next-generation content intelligence engine

Geneva, November 10, 2010 – salsaDev SA is happy to announce it just closed its Series A Financing round exceeding $1 Mio, with institutional and private investors. salsaDev is simultaneously releasing its new product, salsaAPI 2.0 (api.salsadev.com), leveraging the 2nd generation of its flagship technology. salsaAPI automates text analysis and semantic indexing on large volumes of information, helping organizations reach the next level of content intelligence.

The salsaAPI 2.0 offers a powerful RESTful API to index various sources of raw content, automatically enrich it with additional metadata and match it with texts of similar meanings. The product combines a comprehensive set of features into one single offering, including text analysis, intelligent search & discovery and content mining. As opposed to several competitors, the product can be used online or onsite and can be easily embedded within any 3rd party sites or applications.

"We're entering a new era of the web. To the ignorant masses, this transition will go largely unnoticed; they'll enjoy increased usability and convenience, with more robust functionality and more relevant data at hand. And they'll mostly just take it for granted.

However, for web designers, front-end developers and data system programmers, we have a lot of work to do."

-Laura Scott, PINGV, HTML5 + RDFa = time to get rid of that 20th century furniture, August 23, 2010