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Free Webinar Highlights Findings of Searchmetrics’ Google UK Rank Correlation and Ranking Factors 2014 study

London – 11 December, 2014 - A new UK study from Searchmetrics, the leading global enterprise search experience optimisation platform, highlights four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches. The findings emphasize the need for relevant content that comprehensively covers the topics that target audiences are searching for, as well as the importance of a strong technical site architecture, backlinks from other sites and visibility on social media.

Brands Rank Higher Without Fulfilling Many Criteria Required Of Other Websites According To Searchmetrics US Google Ranking Factors 2014 Study

Earlier this week, I questioned whether social media could replace my need to blog. In my article, I mentioned that Google+ and LinkedIn as social network platforms are able to provide near blog-like functions. Since that article posted, I've already heard comments from my Facebook and Twitter friends that no one uses Google+. I respectfully disagree with my friends. While people like to call Google+ a ghost town the numbers would indicate otherwise.

What do we ask for? Consistency. What do we get from Consumer Cellular? More than a dozen ways to configure our Google Nexus 5 to their network. Unfortunately, many of those recommended settings don't work. Luckily, time is on our side. In the past 6 months Consumer Cellular and Nexus 5 owners have settled on APN settings that actually work properly on the Consumer Cellular network.

It’s easy to fall foul of Google’s rules says founder of digital marketing software and service company

New York - January 30, 2014 - With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners – including many top online brands – may not be doing enough to guard against the risk of a Google penalty which could drastically reduce their organic search rankings, traffic and company value.

"As a result, it’s been bizarre to see the constant stream of falsehoods and confusion about Google+, which I know to be untrue. One writer after another used to say Google+ was a “ghost town,” and in 100% of those cases the author was not circling people or engaging. They confused their own lack of activity with a general lack of activity on the network."

- Mike Elgan, What I Learned On The Way To 3 Million Google+ Circles, Cult of Android, Jan 19, 2014.

When Google announced in 2012 that they were bringing Google Fiber to Kansas City, my father called me and said he was interested. As an information technologist, I was excited. I told the “old man” that Google Fiber was going to change everything. Last month, Google Fiber finally came to my parents' neighborhood, and I made the six-hour drive to visit the house I grew up in.

Google has already rolled out its fiber-optic technology for residents in specific areas of Kansas City – on both sides of the state line. High-speed Internet and TV services have come to many of the city’s “fiberhoods” – a neighborhood which has pre-registered for Google’s network in order to get its service.

The fiber has been installed in twelve areas of Kansas City, Kansas and in two areas of Kansas City, Missouri. The installation is in progress in many more areas of the Kansas City metropolitan.

But ‘keyword domains’ are less important according to a comprehensive analysis of factors that correlate with ranking highly in Google US searches in 2013

Web pages that rank higher in Google searches tend to have more Google+ plus ones and Facebook shares. While having a relevant keyword in the web site domain name or web address now seems less closely linked with high rankings according to new research. And while pages with higher quality content rank better, top brand web pages apparently continue to automatically rank in top positions without obeying the same rules as other sites.

While Twitter remain my social network of choice, I've struggled over the years with Facebook. For me personally, there is something about Facebook that has rubbed me the wrong way. Facebook's user interface has always felt "cluttered" to me and the addition of "social advertisement" this past year hasn't helped win me over either. More importantly, the seemingly never ending changes to both Facebook's privacy policy and privacy tools has left me very uncomfortable. These days, I'm only on Facebook because my closest friends are on Facebook. In short, with Facebook I feel like I'm a hostage as it may be the only way I keep close ties with friends unwilling to try Twitter or Google+.