Experience Management

Findings from TERMINALFOUR's 2017 Global Higher Education Survey

8 years ago By Bryan Ruby

TERMINALFOUR, a digital marketing and web content management platform has a long history of serving the higher education community. This week they announced the results of its 2017 Global Higher Education Survey. The results highlight significant concerns among higher education institutions about student recruitment targets due to proposed visa/travel restrictions. In a survey of 391 higher education professionals from 333 unique higher education institutions, 56% stated that travel restrictions will directly impact their institution’s ability to meet recruitment targets.

Read more about Findings from TERMINALFOUR's 2017 Global Higher Education Survey

Infographic: Brands Failing to Deliver on Chat Customer Experience

8 years ago By Real Wire

Reading, UK – Consumers increasingly want to use chat for customer service – but companies are failing to meet their changing expectations. Nearly three quarters (72%) of consumers say a good chat experience will make them more loyal – however only 15% say they are always happy with the service they receive. These are amongst the headline findings of the Eptica 2017 UK Chat Study, released today.

65% of consumers say they are happier using chat now compared to five years ago, but 69% complain of having to wait in queues, agents that don’t have access to the right information (60%) and being forced to repeat themselves multiple times (54%). Just 16% feel they get a personalized experience.

Read more about Infographic: Brands Failing to Deliver on Chat Customer Experience

Jahia Names Patrick Hoffstetter as Board Member

8 years ago By Bryan Ruby

Jahia Solutions Group, vendor of open source Digital Experience Platform today announced that seasoned digital professional, Patrick Hoffstetter, joined the company as Board member.

Read more about Jahia Names Patrick Hoffstetter as Board Member

Website Builder: The 2017 Marketing Mobile Infographic

8 years ago By Bryan Ruby

It's not a secret. While digital marketing on the desktop remains an important channel, it is in the mobile arena where customers are increasingly present. Over the past few months, Megan Arevalo (Community Director for websitebuilder.org) has been persistent in her requests we take a look at an infographic her team built. She claims the graphic is "chalk full of relevant and new information about mobile marketing and it highlights what a powerful impact mobile marketing has on consumers and businesses alike". After taking a look at the graphic for myself, I have to agree with Megan. It's a good graphic containing relevant information that I believe our readers would be interested in looking at too.

Read more about Website Builder: The 2017 Marketing Mobile Infographic

North Plains introduces NorthplainsNEXT

9 years ago By Real Wire

Cloud-based next generation platform is a new way to manage the lifecycle of visual brand assets.

TORONTO, ON, March 15, 2017 – North Plains has announced the launch of NorthplainsNEXT, a cloud-based content engagement platform which the company believes sets a new benchmark in managing visual assets. It delivers a complete, integrated solution for managing all interactions with content at every stage from ideation to distribution, overcoming the challenges of handling vast amounts of visual content in a multi-channel, ‘always on’ world.

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

9 years ago By Merilee Kern

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase.

Why Predictive Analytics Can Make or Break a CRM System

9 years ago By Merilee Kern

Size doesn’t matter: 5 ways predictive analytics prove your customer relationship management methods are likely falling short

Surviving The Conversation Age: 3 Ways to Speak Human in a Content-Crowded World

9 years ago By Guest Author

The new economy of conversation: How brands can make and maintain meaningful connections and create a lifetime value with customers in ways that’ll set your brand apart in a crowded marketplace, tell an authentic story, foster maximized marketplace engagement and breed brand loyalty

By Kevin Lund

SDL-Commissioned Study Reveals Need for Global Content Operating Model to Drive Digital Experiences

9 years ago By Real Wire

New research finds that 92 percent of business and IT professionals face challenges as they translate content into different languages

Study: The Black Friday Store Experience is Driving Consumers Online

9 years ago By Real Wire

Half of US and UK consumers will not be shopping during Black Friday, and most that do, will not visit stores, because of the stress of the experience

New York – November 1, 2016 – Periscope™ By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, has today released the findings of new research conducted with US & UK consumers on their attitudes towards Black Friday 2016, and how they plan to shop. Black Friday may be considered one of the biggest shopping events of the year, but the survey showed limited involvement and decreased interest amongst consumers.