Butlins' Online Overhaul with SDL Tridion Pays Dividends
Maidenhead, UK, 13th August 2009 – SDL Tridion, leader in Web Content Management (WCM) and part of SDL, leader in Global Information Management (GIM), today announces that Butlins’ new website has resulted in significant net benefits, notably a 21% increase in web traffic. Working with Building Blocks to implement SDL Tridion’s content management platform, combined with a site re-design, has provided Butlins with a significantly more robust online environment. Butlins can now take new, competitive offers to market quicker, increase the frequency of such offers, handle the subsequent spike in online traffic, and ultimately convert more sales.