Content Management

The nice thing with friends in high places is the ability to see advanced copies of guides and books before they hit the public. Digital Clarity Group (DCG) has announced the immediate availability of an update to the North American edition of its popular Guide to Service Providers for Web Content and Customer Experience Management. Over the past few days, I've combed through the pages and remain as impressed with the guide as I was with its original release.

Magnolia lets companies easily deliver engaging, personalized web experiences

Basel, Switzerland, 24 June 2014 – Magnolia International has released the 5.3 version of its award winning web content management (WCM) platform. This release focuses on building personalized online experiences, enhancing collaboration for content publishers and quickly integrating with enterprise data sources.

These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation.

Content Marketing and Marketing Automation are in many ways continuations of the same process: whereas content marketing focuses on getting visitors to your website, and engaging them meaningfully in the web environment, marketing automation is about lead nurturing- where the end goal is to hand over hot(ter) opportunities to sales. These two systems can reinforce one another to help your site generate revenue. Below are some key points to keep in mind when considering integration. 

So your business has finally taken the crucial step of selecting a Content Management System. Perhaps it’s your first CMS, or perhaps you’re ready for the switch from a solution that just isn’t cutting it anymore. You want to get the most value you can out of your solution. You’re probably making lists of expectations, or products to compare. As you go through your selection process, don’t get overly wrapped up in processes only to lose sight of the bigger picture. Take a step back and make sure to avoid these pitfalls.

By using a Content Management System (CMS) web application; the creation, customization, and management of your website information becomes faster and much easier. You no longer need to master the web programming language just to be able to edit, preview, and publish content and web elements to your blog such as texts, animations, images, and video content. That is why a lot of businesses are now considering the need to leverage a CMS solution for their online presence.

I've been a big fan of Digital Clarity Group ever since they formed. There are some amazing people working for DCG and the work they put out is quite frankly spectacular. Last year they put out their 2013 North America Guide to Service Providers for Web Content and Customer Experience Management and I was blown away. Many of the answers to the questions I'm often asked about various agencies and integrators are in this guide.

Yesterday, Joomla developers announced the immediate availability of Joomla 3.3. The newest Joomla CMS overhauls its approach to security, enables microdata for the first time and replaces MooTools-based JavaScript with jQuery equivalents. These new features make Joomla 3.3 the most secure, searchable and fastest-loading Joomla CMS yet.

Major enhancement to the Sitecore® Experience PlatformTM brings unlimited data capacity for real-time customer experience management at global scale

SAN FRANCISCO, CA – April 30, 2014 – Sitecore, the global leader in customer experience management, today announced early access to the next generation of its experience platform including the Sitecore® Experience DatabaseTM , a highly scalable big data repository that collects and connects actionable customer data to deliver unique customer experiences in real-time. Marketers can view the entire experience of every individual customer that engages with their brand through the Sitecore® Experience ProfileTM, also announced today.

Oslo, Norway - 28 April 2014 – Webnodes AS, a company developing a .NET based semantic content management system and e-commerce platform, today announced the release of version 4.8, with an improved search engine, the first parts of their Visitor Engagement Platform and a new improved editor.