Content Management

Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. A CMS solves this by going to the source: the content.

Content Performance Metrics

You've probably been measuring users or page visitors on on your site or mobile app for a long time. Thanks to free systems like Google Analytics or open source analytics software like Piwik, you have a (more or less) accurate picture of the pages that your visitors or users have visited. 

Content marketing is everywhere. You’ll be hard-pressed to find a marketer who isn’t seeing the impact of content marketing on their discipline.

Content Marketing is Growing. Fast.

Whether they’re B2B businesses, B2C businesses or even government agencies and nonprofits, enterprise sized organizations are going digital, and finding their online publishing needs looking increasingly like the needs of digital publishers.  

The first time I heard the mention of customer experience management was at CMS Expo 2012. In one of the sessions, Robert Rose spent much of his time at the Expo warning the audience that content management systems need to do more than just content management. Rose believed experience management needed to be given a higher priority over web content management. Yesterday, DNN announced with Evoq 8 they are now ready to "move beyond web content management" and enable "marketers to publish, personalize, and measure content anywhere online". The improvements in Evoq 8 are focused on today's marketing needs for better customer engagement. 

Digital experience cloud combines content, commerce, and connectivity to empower organizations to succeed in digital transformation

NASHUA, NH, January 27, 2015 -- Stockholm-based EPiServer and Nashua, New Hampshire-based Ektron today announced the two companies have merged to create a new global digital experience leader of scale, with potent technology capabilities and a broad partner ecosystem. The combined company is backed by technology-focused private equity investment firm Accel-KKR.

This week, Nuxeo announced the availability of Nuxeo Platform Fast Track 7.1 (FT 7.1).  The Nuxeo Platform is the company's flagship product, a "highly customizable and extensible content management platform for building business applications". FT 7.1 follows November's release of Long Term Support (LTS) 6.0 and continues a very aggressive roadmap of continuous improvements for the platform leading up to LTS 8.0 by year's end. 

Among the platform enhancements and improvements are a new service for metadata read and write on binaries, computed image views, extended field constraints, a new reference engine and a streamlined workflow graph editor.

Almost a year ago to this date, Sitecore and Microsoft announced they would collaborate on an offering to bring the best of experience marketing and commerce together. Today, Sitecore announced at the National Retail Federation’s Annual Convention in New York the availability of Sitecore Commerce 8 powered by Microsoft Dynamics. This solution is intended to enable enterprises to bridge the gap between in-store and digital experiences.

Kentico, a provider in Web content and customer experience management,  just released a new version of their content management system, Kentico 8.2. This new version provides several new and improved features with the primary focus on collaboration and ecommerce. Kentico 8.2 also offers improvements that the software developers believe will help businesses launch and manage digital marketing campaigns faster and easier than previous versions.

Welcome to the last article of 2014. This year, CMS Report published over 280 articles related to content management systems, content strategy, business strategy, and information technology. During this time we also declined about an equal amount of articles that weren't quite right for our readers. In each case, I'm grateful for the many authors that submitted their articles for review and publication. 

Opens the door to extraordinary customer experience, while eliminating complexity for marketers

SAN FRANCISCO – December 17, 2014 – Sitecore®, the global leader in customer experience management, today announced the general availability of the Sitecore® Experience Platform™ 8. This latest version enables marketers to create, deliver and optimize unique digital experiences with their prospects and customers throughout the customer lifecycle.

Somewhere along the way, I admittedly lost sight of TYPO3. It's not that I ever thought TYPO3 wasn't a good content management system but it never seemed like there was ever a lot of exciting things to write about TYPO3. When a CMS has a history that dates all the way back to the late 1990', well it's difficult to shake it off as as anything but a legacy application. So in my slumber I failed to notice that there was a new CMS on the radar, TYPO3 Neos.