Content Management

A Hybrid Content Platform for a Harmonious Cross-Channel Experience and the Best Customer Journey

Content marketing remains essential to a business’s success. Nearly every Internet-savvy business owner is well-aware of the necessity of producing content to gain visibility and grow brand awareness. However, as content floods all corners of the Web, businesses are beginning to see that not just any content will satisfy their hungry audiences ― only fresh, exciting, high-quality content will do. Unfortunately, high-quality content comes at a cost.

John Stevens over at Hosting Facts posted an article and infographic that should interest website owners. Basically it comes down to this: the negatives of a slow website are too significant for you to ignore. Slow website speed have real impacts impacts on customer satisfaction. In technical terms, your conversions and advertising revenues can go down steadily without an active formulation of your website speed.

When people reuse and recycle things, they are seen as environmental warriors. But when content marketers repurpose content, are they just being lazy? A big NO.

If you are not taking video seriously, you're about to miss out on a major business opportunity. A recent study by Google and Millward Brown Digital suggested that 70% of B2B buyers and researchers are watching videos throughout their path to purchase. That's a 52% jump in only two years. And it's not just light viewing either.

When it comes to content management systems, these two questions are the ones that I get asked the most:

• What is the best CMS out there?
• What features do I need to have in my CMS?

Here on the website, we've tried answering that question through a number of articles we have published over the years. But in reality my initial answers to the first question are almost always:

Welcome to the last article of 2015. I look back with amazement. This year, CMS Report published over 250 articles related to content management systems, content strategy, business strategy, and information technology. I'm forever grateful for the many authors that submitted their articles this past year for review and publication. 

So do you want to know which content management system articles were our most popular? Below are the top ten stories of 2015 that we posted here at CMSReport.com. The articles in this list are ranked based on the rate they were viewed since the article first appeared online.

There are two things that you cannot separate when you are doing online business. These are web design and search engine optimization (SEO). The design of a website can affect its performance on the search engines severely. Every online entrepreneurs dream is to be on the first page of a search engine’s result lineup. It does not matter whether it is Bing or Google, having your website on the first page and especially among the first five results is very good for your site. This is evidence (not only to you but to all internet users) that your website is very reliable and is an authoritative source of information concerning the keywords searched.

A few days ago, the Agility CMS Team released an update that includes new features and bug fixes. This is the first update since the "big upgrade" threee months ago when Agility introduced a significant rebuild and redesign of its content management system's interface.