Business

2012 may indeed be the “Year of Web Content.” Actually, so was 2011, 2010, 2009…  But this article on the Forbes Marketwatch blog describes how some big brands are attacking content marketing and content curation to help fulfill their brand promise.

Amongst content management insiders, there has been an ongoing acronym war over what the technology systems should be called that help companies manage their content online -- which quite frankly, end users care very little about.

Yesterday, the Argus Leader announced that they will be moving toward a subscription model for their online content. Readers no longer will be able to visit ArgusLeader.com and expect to be able to read all the content for free. I didn't visit the website too often, but I'll miss the freedom to come and go as I please without being an online subscriber.

Magento: "The past several years have been an amazing journey for Magento, as we've grown from a new open source platform into an eCommerce leader. Along the way, we've built not only a platform, but a company and a worldwide community. Together, we've identified opportunities, taken risks, innovated, struggled, succeeded, and changed the face of eCommerce. Today marks a milestone on this journey as we announce the most exciting news in our company's history.

Magento has reached an agreement to be acquired by eBay Inc. We believe this move will open incredible opportunities for the entire Magento ecosystem."

One of the coolest things about CMS Expo 2011 was the opportunity to see five open source CMS "founders" together in one room. On the conference stage were Dries Buytaert (Drupal), Andrew Eddie (Joomla), Sigurd Magnusson (SilverStripe), Shaun Walker (DotNetNuke), and Per Ploug-Hansen (Umbraco).

It was five years ago that I posted in programmer tradition at CMS Report, "hello world". At the time, I expected CMSReport.com to be around for only a couple years which was more than enough time for it to fulfill my purpose. At the time, I had an academic interest in information systems and found that Web-based content management systems were a nice way to put theoretical ideas into practical know-how. This site focused on content management systems in hopes of meeting the few other people out there that shared my interests in CMS.

In that first post, I actually wrote more than "hello world". The full title of the article was "Hello World, New Version". The phrase "new version" was in reference to CMSReport.com not being the first site I created to focus on the CMS.  A couple years earlier, I had tried to start up a website called WebCMS Forum. The online forum was intended to be a "place for those with a passion for web-based applications such as portals, blogs, and forums". I spent a lot of time and money on that site, but in the end few visitors joined in as members to talk about content management systems with me. If Twitter had existed back then I would have easily tweeted "WebCMS Forum RIP #failed".

Looking back at it now, I'm convinced CMS Report is a success because of my experience from failing so miserably with WebCMS Forum. Previously, I had tried to build a site for others to express their passion and obsession for their favorite content management systems. Here at CMSReport.com, I took the opposite approach and built the site for the sole purpose to talk about my passion for content management systems. It was a crazy idea to put my opinions at the center of CMS discussions as even now I do not consider myself an expert in content management systems. It was only by circumstance that I later realized people are attracted to other passionate people that ask questions and are willing to go at great lengths to find the answers. If you're looking for the facts you go to Wikipedia but if you're also looking for great discussion from people asking the same questions as you are; it is the blogs you seek.

"Suffice it to say, we’re in the middle of one of the most important computing shifts in history. And as has happened before with other major paradigm transitions, new businesses will emerge to define and dominate markets."

- Aaron Levie, CEO and co-founder of Box.net, 2011: The Enterprise Resets, TechCrunch, January 2, 2011.

Slowly but surely, CMSReport.com has turned into a nice side business for me. The problem is that this site has grown to a point that it demands more of my time than I can currently offer it. The future of CMS Report is now sitting at crossroad. I plan to be spending the next few months deciding where this site should go from here.

Some of the options I am considering for this site include:

Communication is everything. The moment we’re born, the labyrinth of neurons in our brain starts processing and distributing information. Strong neural connections help our brains to expand their function so we can make smart decisions and reach our potential. Our well being relies on quick, efficient messaging. If the right connections aren’t made early on, our brains miss vital input that would otherwise instruct or protect us.

"You could say, as many do, that shipping jobs overseas is no big deal because the high-value work—and much of the profits—remain in the U.S. That may well be so. But what kind of a society are we going to have if it consists of highly paid people doing high-value-added work—and masses of unemployed?"

Andy Grove, Intel CEO 1987-2005, Andy Grove: How America Can Create Jobs, BusinessWeek, July 1, 2010

What are the enterprise trends in content management? This past month, I've given a lot of thought on the evolution of content management and social media in large organizations. Perhaps the amount of time I've recently spent on the plane traveling both coasts of the United States gave me too much reflecting time on this subject. Most of us understand the impact Enterprise 2.0 has had on enterprise content management, yet I feel like we're missing pieces to the puzzle. Luckily, there are a lot of smart people out there giving us clues to what the current enterprise trends are with content management.