"Nobody has come up with a blueprint that says this is how social media must and will be used in all disasters, because it changes fast. We're trying to figure out how to get into conversations with the public without getting into one-on-one transactions, which would be next to impossible."
-W. Craig Fugate, Administrator of the Federal Emergency Management Agency, The Grill: W. Craig Fugate, ComputerWorld, March 21, 2011.