Nice reminder from The Content Wrangler on where the money:

Are you looking to drum up some new business? Want to get more dollars from existing clients? Are you a starving writer?

White paper expert Michael A. Stelzner, author of Writing White Papers: How to Capture Readers and Keep Them Engaged, provides the following reasons white papers could dramatically increase your writing revenue...[more]

Over the past couple years, I've been asked by a few if I would be willing to write a white paper recommending a content management system. information system, or specific product.  For the most part, those opportunities always seem to arrive when I'm busy with other projects so I declined. When I wasn't busy, I was asked to write positively about a product I knew nothing about (I declined) as well as a specific information system which I believed could be better written within the company (the potential client had smarter people than me and they agreed).