"Maybe there will be consequences for flagrant online exhibitionism as a way to climb the social ladder (or when their ladder-climbing reaches, say, the quest for elected office). Maybe there won't, and we'll be due for one Naked Generation after another into the foreseeable future. Or maybe the only real consequence will be the fact that when a more introverted younger generation asks us in disbelief whether people in 2007 actually did post their dating histories on the Internet for all to see..."

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"Technology investors and entrepreneurs are starting a host of new social networking sites aimed at baby boomers and graying computer users."

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"Content online is king. Internet users spend nearly half their time online viewing news or entertainment content, surpassing activities such as sending e-mails, shopping or searching for information, according to a study released by the Online Publishers Association on Monday."

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The New Workforce: Generation Next (Generation Y) in your Organization

3. Organization Scenarios involving Generation Next

Technology and Generation Next

While it may be early in the Nexter's careers to determine the full impact they are having in their place of employment, the presence of Generation Next is already causing changes within organizations. Observations can be made to how members of different generations in the labor force react to the introduction of new technology. As an IT professional and member of Generation X, the author has observed that when new technology is introduced into the work environment:

"Chinese teens and twentysomethings, brought up on the bland fare doled out by state-controlled media, are flocking to these sites. "You have this pent-up energy," says Eric Feng, the 28-year-old founder of Mojiti, a Beijing-based startup that allows users to add text and graphics to video clips. "They want to express themselves, but they have so few outlets to do it," says Feng. That desire for self-expression has spurred the explosion of sites specializing in sharing music, videos, pictures, and writing."

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"I’d [Bonnie Bogle] like to congratulate two Development Seed friends for their excellent work – work so great that it has won the nation’s top prize in public interest computing. George Hotelling beat out some stiff competition to win the Pizzigati Prize for his work with CitizenSpeak!

The Antonio Pizzigati Prize is awarded to developers who create open source applications and tools that nonprofit and advocacy groups can use for social change. And that is exactly what happens with CitizenSpeak."

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